Job Overview:

Little Ruth LLC is seeking a social media manager to be responsible for developing and implementing effective social media strategies to increase brand awareness, engage our target audience, and drive customer acquisition and retention. You will have the opportunity to create compelling content, manage social media campaigns, and analyze performance metrics to optimize our social media presence across various platforms.

Responsibilities:

• Develop and execute social media strategies to increase brand visibility and reach our target audience effectively.
• Create engaging and shareable content for social media channels, including text, images, videos, and infographics.
• Manage day-to-day social media activities, including posting, monitoring, and responding to comments and messages in a timely manner.
• Collaborate with cross-functional teams to ensure social media campaigns align with overall marketing objectives and brand guidelines.
• Stay up-to-date with the latest social media trends, tools, and best practices, and provide recommendations for improvement.
• Monitor and analyze social media metrics to evaluate campaign performance and identify areas for optimization.
• Generate regular reports on key social media metrics, including audience growth, engagement, and conversion rates.
• Engage with influencers, industry experts, and brand advocates to foster partnerships and amplify our brand’s reach.
• Monitor competitor activities and industry trends to identify new opportunities and stay ahead in the market.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms—including Twitter, LinkedIn, Instagram, TikTok, Facebook, and YouTube—is required. This includes understanding the audiences and best practices to build a following on the platform.
• Strong understanding of social media analytics tools and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficient in using social media management tools and scheduling platforms.
• Ability to multitask and manage multiple social media accounts effectively.
• Strong organizational and time management skills.
• Self-motivated and able to work both independently and collaboratively in a fast-paced environment with a content, marketing, and creative teams is required.
• Strong, demonstrable knowledge of trends and best practices in industries related to parenting, children, and family is required.

How to Apply: If you are passionate about social media, have a proven track record of driving engagement and growth, and are excited to join a dynamic team, we would love to hear from you. Please submit your resume, along with a cover letter outlining your relevant experience and why you believe you are the ideal candidate for this position, to info@littleruth.com. Please include “Social Media Manager Application” in the subject line.

Note: Only shortlisted candidates will be contacted for an interview. We appreciate your interest in joining our team at Little Ruth.