Team: Business Development
Time Commitment: Part-Time | 20 hours per week
Work Style: Remote with in-person events, pop-ups, conventions, home-based and neighborhood settings, and engagement with online homeschool communities; some evenings and weekends required
Role Overview
The Homeschool & Consumer Sales Representative is responsible for growing Little Ruth Children’s Collection’s direct-to-family and homeschool market, with a focus on helping parents and learning groups find ready-to-use, hands-on materials that make reading and learning easier and more engaging at home.
This role is designed for someone who enjoys one-to-one conversations, understands how parents make purchasing decisions, and is motivated by helping families leave with something they can use right away. The role is product-led, with an emphasis on thoughtfully guiding families to confidently choose our products.
You will represent Little Ruth at homeschool events, conventions, pop-ups, through small-group and home-based conversations, and via follow-up to guide families and groups toward products and bundles that fit their needs.
In this role, you are responsible for actively building and managing a personal sales pipeline, cultivating relationships over time with families, homeschool groups, and community partners, and converting conversations into completed sales through consistent outreach and follow-up.
What You Sell
You will focus on Little Ruth’s consumer and homeschool offerings, including:
- Activity kits (core product for individual families and groups, including repeat and subscription-style purchases)
- Picture books and early readers (often bundled with activity kits and companion materials)
- Curriculum and teaching guides to support homeschool planning and instruction (often bundled with picture books)
- Multi-kit bundles for families with multiple children or ongoing use
- Group and volume orders for homeschool co-ops, learning pods, and organized collectives
- Optional white glove planning and support for organized groups
- Story Labs and author visits for homeschool groups and learning collectives
Who You Work With
You will work directly with:
- Homeschool parents and caregivers
- Parent-led homeschool co-ops and learning pods
- Small learning collectives and community education groups
Purchasing decisions are typically individual or small-group decisions, with an emphasis on ease, value, and immediate usefulness.
Key Responsibilities
Direct Sales & Engagement
- Engage families at homeschool events, conventions, pop-ups, community gatherings, and in home-based or neighborhood settings
- Clearly and warmly explain Little Ruth’s products in plain, accessible language
- Demonstrate activity kits and help parents envision using them at home
- Guide families toward appropriate products or bundles based on their needs
Group & Co-Op Sales
- Identify and nurture leads with homeschool co-op organizers and learning group leaders
- Discuss group size, schedules, and needs to support volume or bundle purchases
- Coordinate group orders and optional planning or support services
Pipeline Development & Relationship Building
- Build and maintain an active pipeline of families, homeschool groups, co-ops, and community contacts
- Track conversations, leads, and follow-ups to ensure consistent progress toward completed sales
- Nurture early interest into purchases through timely outreach and relationship-based follow-up
- Balance immediate transactions with longer-term group and repeat-purchase opportunities
Collaboration & Reporting
- Participate in weekly or bi-weekly real-time working sessions with leadership
- Provide clear updates on outreach activity, pipeline status, sales progress, and closed business
- Collaborate with leadership to refine messaging, pitches, and sales approaches as the work evolves
Follow-Up & Lead Management
- Collect and manage email leads from events, referrals, and online inquiries
- Conduct light follow-up with interested families and groups
- Maintain accurate records of conversations, leads, and sales
Event Representation
- Represent Little Ruth with warmth and professionalism at events and conventions
- Assist with booth setup, product display, and customer flow
- Provide feedback on what resonates with families and which products convert most effectively
Experience & Qualifications
- Experience in sales, customer engagement, or education-related roles, preferably involving parents or families
- Strong preference for candidates with firsthand homeschooling experience and/or experience working with homeschool families, co-ops, learning pods, or homeschool collaboratives
- Comfort speaking with parents and caregivers in informal, conversational settings
- Ability to explain products clearly without overcomplicating or overselling
- Strong interpersonal skills and a warm, approachable presence
- Organized, self-directed, and comfortable managing follow-up independently
- Comfortable working remotely and managing event-based schedules
- Willingness to work evenings and weekends tied to events and family schedules
This role is well-suited for someone who enjoys helping families make practical decisions and is motivated by seeing products go home with children.
Time & Travel Expectations
- This is a part-time role requiring approximately 20 hours per week
- Regular attendance at homeschool events, conventions, and pop-ups
- Some evening and weekend work required
- Occasional local travel for events, home-based sales, and group meetings
Salary & Compensation
Base Pay
$2,600–$3,200 per month (equivalent to approximately $30–$37 per hour, depending on experience).
Base pay supports time spent prospecting, preparing for events and meetings, conducting outreach, traveling locally, relationship-building, follow-up, and administrative work associated with sales activity.
Commission
In addition to base pay, this role includes uncapped, performance-based commission earned on completed sales of Little Ruth offerings, including self-guided activity kits, guided activity kits for homeschool groups, and Story Lab experiences.
The representative is expected to generate approximately $11,000–$12,000 in monthly sales, earning approximately $2,800–$3,000 in monthly commission, based on a mix of individual kit sales, group orders, and Story Lab bookings.
Commission is earned on completed sales transactions and is an expected, integral component of total compensation for this role.
Who You Are
You are friendly, confident, and practical. You enjoy helping parents solve real problems and making learning feel manageable and enjoyable. You are comfortable working independently, motivated by results, and energized by face-to-face conversations, whether at events, in small group settings, or within local homeschool communities.
You value clarity, warmth, and usefulness, and you’re excited to help Little Ruth grow its homeschool and consumer community.
How to Apply
To apply, please email info@littleruth.com with the Homeschool & Consumer Sales Representative in the subject line.
Your email should include:
- A brief cover letter introducing yourself and your interest in the role
- Your resume
All submissions are reviewed by Dee and members of the Partnership and Business Development teams. We appreciate the time and care you put into your application, and we take time to review each submission. We will be in touch if there is a strong alignment.